Recognizing Excellence in Advertising
FPL Media, under the leadership of CEO Olanrewaju Ashaolu, has achieved remarkable recognition at the 2025 Marketing Edge Awards, hosted on September 26 at the Balmoral Event Hall in Ikeja. The agency won the EDGE Leadership Award for Innovative Out-of-Home (OOH) advertising, while Ashaolu was honored as the Outstanding and Innovative OOH Advertising Personality of the Decade. These accolades reflect both the company’s innovative spirit and Ashaolu’s profound impact on the outdoor advertising landscape in Nigeria.
Innovations That Redefine Advertising
Since its inception, FPL Media has distinguished itself through its commitment to integrating technology into advertising, showcasing a strategy that combines precision targeting with data-driven approaches. This innovative mindset has allowed the agency to deploy state-of-the-art digital boards across Nigeria’s key urban centers, effectively reshaping how brands interact with consumers in public spaces.
A Track Record of Accolades
Ashaolu’s recognition is not a fleeting moment; it is part of a continuous ascent in his career. In addition to the recent awards, he was previously named Outstanding OOH Personality of the Year by Marketing Edge in 2023. Evidence of FPL Media’s stature is also found in their earlier recognition as OOH Agency of the Year at the 2024 Marketing Edge Awards. Each of these awards underscores the transformative changes FPL Media has initiated in outdoor advertising, making it a leader in West Africa.
A Vision For the Future
Reflecting on these achievements, Ashaolu emphasized that these awards belong to the entire FPL Media team. “Every innovation, every risk, every sleepless night reflects our shared ambition,” he stated, indicating a commitment to continual improvement. As FPL Media expands its footprint across major Nigerian cities, it aims to inspire others with its innovative practices and outstanding results.
The Significance of These Awards
Recognition in a competitive field such as advertising serves more than just a celebratory purpose; it highlights the urgent need for fresh ideas and approaches to meet the evolving demands of the market. Through awards like these, industry players are encouraged to innovate consistently, steering the marketing landscape towards a future full of digital possibilities.
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