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East Africa Frontline News

NextFrontier Africa is a media platform spotlighting Africa’s emerging opportunities in technology, tourism, aviation, agriculture, health, logistics, real estate, trade, education, and e-commerce.

August 12.2025

2 Minutes Read

Haul247’s Journey: Connecting Logistics Through Innovation in Africa

Innovative portrait with abstract elements highlighting Haul247 logistics.

Unpacking the Journey of Haul247: A Resilient Logistics Vision

In the ever-evolving landscape of logistics, Sehinde Afolayan and his team at Haul247 have made a remarkable impact in just a few years. Launched in 2020 amidst a challenging environment for many logistics startups, Haul247 has steadily developed into an integrated logistics operating system tailored for Africa's diverse needs. Afolayan’s journey reflects a blend of both personal and professional experiences, all contributing to the company's innovative business model.

From Agriculture to Logistics: A Unique Foundation

Afolayan's background in agriculture at Obafemi Awolowo University set the stage for his entrepreneurial aspirations. There, he honed his practical skills in real-world applications—an experience that would shape his approach to logistics. "It wasn’t just about grades; it was about solving problems and taking responsibility," he recalls. These formative moments led to the camaraderie with co-founders Tobi Obasa and Akindele Phillips, planting the seeds of future collaboration.

Building Connections: The Heart of Haul247

Afolayan highlights the importance of holistic solutions in logistics. He emphasizes, "It can’t be just a series of disconnected pieces." This philosophy leads Haul247 to create systems that seamlessly connect warehouses, transportation, and technology. Clients gain transparency over their shipments—a significant pain point Afolayan experienced first-hand. By fostering these connections, Haul247 is not just another logistics option; it’s revolutionizing how businesses operate across the continent.

Future Predictions: The Road Ahead

As Haul247 continues to thrive, the logistics field in Africa is ripe for innovation. The startup has positioned itself as a key player in creating a more integrated supply chain, benefitting from the increasing demand for efficiency in transportation networks. The next few years will be critical as Haul247 scales and adapts to the shifting market and technological advancements.

Conclusion: A Call to Action for Aspiring Entrepreneurs

Afolayan’s journey serves as an inspiration, outlining the importance of resilience and adaptability in entrepreneurship. As potential business leaders in the logistics sector emerge, following his model could pave the way for innovative solutions that transform challenges into opportunities. Those interested in the logistics landscape should consider learning from Haul247’s integrated approach and the real-world lessons it epitomizes.

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Haul247’s Journey: Connecting Logistics Through Innovation in Africa

Unpacking the Journey of Haul247: A Resilient Logistics Vision

From Agriculture to Logistics: A Unique Foundation

Building Connections: The Heart of Haul247

Future Predictions: The Road Ahead

Conclusion: A Call to Action for Aspiring Entrepreneurs

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